UN REPORTAGE SINTETICO DELL'AZIONE DIRETTA REALIZZATA NEGLI USA
da www.killercoke.org
19 APRILE 2005, WILMINGTON (DELAWARE)
Le questioni sollevate dalla Campaign to Stop Killer Coke e dai
suoi aderenti hanno contraddistinto l'assemblea degli azionisti
Coca-Cola che si è tenuta il 19 Aprile a Wilmington, nel Delaware.
La Coca-Cola, consapevole che per il 19 Aprile erano in preparazione
azioni di protesta e messa alle strette da una campagna di
boicottaggio che si estende ogni giorno di più in tutto il mondo,
ha cercato di giocare due carte a sorpresa.
Primo: ha annunciato lo stanziamento di un Fondo Sociale di 10
milioni di dollari a favore delle vittime della guerra in Colombia.
Secondo: ha pubblicato i risultati di una inchiesta 'indipendente'
sugli impianti di imbottigliamento in Colombia, che lei stessa ha
commissionato (e pagato) alla Cal Safety Compliance Corporation (CSCC).
Ovviamente dall'inchiesta risulta che 'nessuna azione disciplinare
impropria è stata riscontrata contro lavoratori da parte dei
supervisori e manager degli impianti. Nessuna minaccia da parte del
management è stata scoperta o tentativi di attaccare e intimidire
un lavoratore perché affiliato ad un sindacato, o per essere un
attivista sindacale o un dirigente sindacale'.
Rispetto al primo punto, lo rivendichiamo come conquista della
campagna di pressione e boicottaggio intrapresa a livello
internazionale, ma poiché non sono ancora state soddisfatte le
richieste principali della campagna (fine della repressione
antisindacale, risarcimento integrale delle famiglie delle vittime,
individuazione dei responsabili e loro condanna, accordo sindacale
che ristabilisca corretti rapporti sindacali e condizioni di lavoro
eque sottoposto a monitoraggio indipendente), siamo più determinati
di prima ad andare avanti.
Rispetto al secondo punto, consideriamo offensivo nei confronti
delle nostre intelligenze il tentativo di Coca-Cola Company di far
passare come 'indipendente' una indagine condotta da una società a
scopo di lucro pagata dallo stesso soggetto indagato. Inoltre vi
rimandiamo alla nota
dell'associazione statunitense United Students Against Sweatshop
(Studenti Uniti contro lo Sfruttamento) che spiega nel dettaglio
perché l'inchiesta di CSCC non è degna di alcun credito.
Insomma, le due carte a sorpresa non erano certo degli assi, e il
successo delle proteste è stato sancito dal quotidiano londinese
Financial Times, secondo cui "l'assemblea annuale della
Coca-Cola...aveva più l'aspetto di una protesta studentesca. Il
presidente Neville Isdell ha dovuto fronteggiare due ore di
interrogatorio ostile da parte di azionisti attivisti...La gran
parte della critica era puntata sul coinvolgimento di Coca-Cola
nell'assassinio di leader sindacali in Colombia. Altre
rivendicazioni comprendevano lo sfruttamento delle già scarse risorse
idriche in India, pubblicità di bevande 'spacca-denti' diretta ai
bambini e abuso di plastica inquinante...gli azionisti ordinari
erano chiaramente irritati per l'andazzo dell'assemblea".
L'Amministratore Delegato Neville Isdell ha risposto ad ognuno dei
nostri interventi con tre minuti di 'ti sbagli', 'le tue
informazioni sono errate' e 'non abbiamo fatto niente di sbagliato'.
La nostra presenza all'assemblea ha ricevuto la copertura della
stampa internazionale, compresi il New York Times e la Associated
Press, di cui trovate qui una rassegna.
PER APPROFONDIRE
- IL
FILMATO DELL'ASSEMBLEA DEGLI AZIONISTI COCA-COLA
(in inglese)
- LA
NOTA DELLA ASSOCIAZIONE USA 'UNITED STUDENTS AGAINST SWEATSHOP'
SULL'INCHIESTA DELLA CSCC (in
inglese)
- LA RASSEGNA STAMPA (in
inglese)
WebIndia123.com, "Shareholders
accuse Coca Cola of misleading them on adverse India report,"
April 23, 2005
Leggi
l'articolo
The New York Times, "Coke
Finds Its Bright Spots in Faraway Places," By MELANIE WARNER,
April 20, 2005
Leggi
l'articolo
Financial Times (London,
England), "Flat Coke," April 20, 2005
Leggi
l'articolo
Atlanta Journal-Constitution,
"Coke's day a mix of profits, protests," By Scott
Leith, April 20, 2005
Leggi
l'articolo
The News Journal (Delaware),
"Being heard in Wilmington:Shareholders meetings bring city
recognition, revenue - and protesters," By LULADEY B. TADESSE,
April 20, 2005
Leggi
l'articolo con foto (di Vanessa Codabac della Hofstra University e
Ryan Bates della University of Michigan)
CJAD (Quebec, Canada), Associated
Press, "Coca-Cola Co. pledges to change perception of
its practices abroad,” BY HARRY R. WEBER AP BUSINESS WRITER, April
19, 2005
Leggi
l'articolo
- IL REPORTAGE COMPLETO DELL'INIZIATIVA
(in inglese)
Students from colleges as faraway as Queens University,
Canada; Smith College, Massachusetts, and the University of Michigan
came to participate in the annual meeting, as well as campus
representatives from New York University, Georgian Court University,
Hofstra University, Union Theological Seminary, Rutgers University
and Swarthmore College.
Organizations present at the
meeting included the Campaign to Stop Killer Coke, United Students
Against Sweatshops, the India Resource Center, the Polaris Institute,
the Campaign for a Commercial-Free Childhood and Corporate
Accountability International.
We began the day with a colorful
and spirited demonstration outside the Hotel Du Pont (see photos on
this page). Those of us with proxies, entered the hotel for the
meeting which began at 10:30 am – more than 20 of us. Our proxies
were checked and approved at a desk and then we had to go through
metal detectors and relinquish our cell phones, cameras and leaflets,
before entering the meeting hall. In fact, security would not allow
any other shareholders into the meeting with campaign literature
that they had received from us outside the hotel.
Police and security were present in
large numbers, but in a way that raises serious civil rights
questions. Campaign Director Ray Rogers had been earlier informed
that there would be a heavy presence of police, both uniformed and
in plainclothes with visible police badges, and a paddy wagon nearby.
When informed of this, Ray asked the lieutenant if the City was
paying the police this year. He was told that none of the police,
either uniformed or in plainclothes, were being paid by the City of
Wilmington. They were all being paid by the hotel/Coca-Cola. (Last
year, Ray was assaulted by hotel security as he was speaking. He was
threatened with arrest and removed from the hotel by people who
identified themselves as police, but who, in fact, were not on duty
and were not being paid by the City.)
Coke CEO Neville Isdell opened the
meeting by discussing Coke’s financial situation and then spent a
long time speaking about Colombia: We all choked when Isdell
described himself as a former student activist. He said: "As a
former student activist, I came to the Colombia issue with an open
mind…But ultimately I came to the conclusion that the allegations
are not true." And he backed up his position with a description
of the Cal Safety investigation, which was paid for by Coca-Cola.
Cal Safety is a Los Angeles-based corporation whose monitoring
practices have been completely discredited in articles in
publications, such as the Los Angeles Times, Business Week, a book,
"Monitoring Sweatshops" by Dr. Jill Esbenshade, and a
recent analysis in a statement by United Students Against Sweatshops
(USAS) (Read
USAS Statement).
Campaign Director Ray Rogers
ridiculed the Cal Safety report as “tantamount to the fox guarding
the henhouse…I'm sure Coca-Cola paid them a lot of money to buy
their allegiance, as many other corporations do.”
The next item on the agenda was the
election of the Board of Directors. At that point shareholders’
and proxy holders lined both sides of the auditorium at the two
mikes set up for the audience to speak – almost all of whom were
supporting our positions – about a dozen on each side of the room.
Three sensitive issues were
immediately highlighted – Colombia, India and Coke’s undermining
the health of children:
Ray Rogers was the first to speak.
Each speaker was given three minutes, according to Isdell’s Rules
of Order, with a very large digital clock in front counting down
from three minutes. Isdell noted that he would also abide by the
time limit, although he could speak following every speaker from the
floor.
Ray started out by challenging
Isdell to a head-to-head debate as a response to Isdell’s stream
of misinformation. Of course, Isdell turned him down: “I get many
of those (requests) and I respectfully decline that at this point in
time."
Ray continued by asking what Coke
directors were going to do “to stop the growing movement worldwide
by colleges, universities and high schools, labor unions, human
rights groups and others from banning Coke products from their
facilities and functions.” He went on to highlight the campuses
and unions that have banned Coke products.
He ended by stating “Mr. Isdell,
I thought Dasani tap water was one of the biggest frauds perpetrated
on the public, but your recent bogus report by Cal Safety takes the
cake! Coke obviously paid a lot of money to this company like it
does to many of its executives to hide and cover up Coke’s crimes
and misdeeds and to keep their mouths shut.”
Next was Amit Srivastava of the
India Resource Center who talked strongly about the water situation
in India. He stated “In a country like India, where over 70% of
the population still makes its living from agriculture – if you
take away their water and you poison their land, that is a sure
recipe for disaster…” He went on to say that leaders in one
Indian village have refused to allow a Coca-Cola plant there to
reopen after its being closed for over a year. The village council
will not renew the license of the company because the company is
depleting the village water supply.
Third was Josh Golin of the
Campaign for a Commercial-Free Childhood who spoke about Coke’s
products and their connection to childhood obesity and its attendant
health problems. Josh finished by stating:
“It is past time for Coca-Cola to
stop undermining parents’ efforts to raise healthy children and:
“Publicly acknowledge that some
of Coca-Cola’s products are contributing to health problems for
children;
“End all marketing aimed at
children – including Coke toys, product placement, tie-ins with
children’s media, and in-school marketing.
“Stop lobbying against policies
that would help combat childhood obesity.”
Numerous students and members of
the other participating organizations also took the mikes and
strongly and confidently challenged Coke for many of the same things.
Student Jon Petkun, representing Swarthmore College’s 58,000
shares of Coke stock, asked “how board managers will address this
problem given that activists around the world and Campaign members
do not trust Cal Safety’s inquiry…?”
Nafisah Ula of the University of
Michigan’s Campaign to Kick Coca-Cola Off of Our Campus, a
coalition of 20 student groups, comprised of over 5,000 students,
including 1,700 members of the graduate student union, stated:
“Our campaign is not swayed by this false and misleading Cal
Safety report. Cal Safety is not an independent monitoring
company…”
Sam Hirsch, chair emeritus of the
New York State Labor-Religion Coalition criticized the poor
methodology used by Cal Safety in questioning workers: “If I were
asked in that environment, even if the group is honest, as you may
state, which I question anyway,” Sam said, “I would never
respond knowing that if the word got out that I said something bad
about it (the company), I would become the next target.”
Isdell was consistent
—“You’re wrong. We’ve done nothing wrong! Your information
is faulty.”
At some point, Isdell arbitrarily
cut off discussion leaving numerous speakers standing in line and
then tried to move on to another issue.
Vanessa Cudabac, student at Hofstra
University, took the mike and began speaking about Colombia and the
Campaign at Hofstra. Isdell interrupted her to get her back on his
agenda. Vanessa bravely remained firm and ignored him. She continued:
“People at Hofstra University are disgusted at the Coca-Cola Co.”
Vanessa stated that Hofstra stands in solidarity with victims in
Colombia, India, and children doing child labor in El Salvador. She
finished by saying that the campaign is committed to getting Coke
off campus and to “make sure our university is no longer defiled
by the Coca-Cola name.” In the two days following the meeting,
Hofstra students voted in a referendum to support the removal of
Coke from campus and passed it.
Illai Kenney, a national
coordinator for Black Youth Vote working with the Corporate
Accountability International contingent, talked about Coke’s
“irresponsible practices in India.” She said that “water is
not a luxury; water is a human right…access to water is a life and
death issue…Your practices there are wrong and they must stop.”
Isdell then moved on to the
shareholders’ resolutions. The first was a request by the New York
City retirement systems, the New York City Employees’ Retirement
System and the New York City Teachers’ Retirement System, that The
Coca-Cola Co. “sponsor the sending of an independent delegation of
inquiry to Colombia to examine the charges of collusion and
anti-union violence that have been made against officials of
Coca-Cola’s bottling plants in that country, and that the
delegation includes representatives from U.S. and Colombian human
rights organizations.” New York City pension funds representative
Patrick Dougherty spoke in support of the resolution, representing
6.6 million shares of Coke.
In his statement, Dougherty noted
that “allegations made against Coca-Cola bottlers in Colombia have
led to negative publicity, lawsuits, public protests and widespread
calls for consumer boycotts of Coca-Cola products.”
Isdell recommended a vote against
the resolution.
Emma Roderick, a student from Smith
College, spoke to the motion and criticized Cal Safety’s inability
to uncover abuses in a California factory where Chinese workers were
kept under conditions of slavery. Emma noted that Cal Safety’s
methodology was “flawed,” including the number of hours spent on
their “investigation,” the lack of privacy during interviews
done on the factory floor and the fact that Cal Safety warned the
company ahead of time when they were coming. Emma said to Isdell:
“You keep talking about trying to change people’s perceptions
about what’s going on in Colombia. but actually (you must) change
what’s going on in Colombia.”
A Teamster, Ed Weber, who worked
for Coke for 31 years and is now working for Teamsters Local 812 in
New York representing 2,000 Coke workers, brought up the Colombian
situation, the campus boycotts and its impact on Teamster jobs and
families. He said to Isdell: “Your unwillingness to work with the
Colombian union and protect union workers that produce our products
threatens to decrease our bottom line and my livelihood. As top
executives come and go, my family’s security depends on the
success of our company. When will you address the needs of Coke
workers in Colombia so that our company can get back to business?
Something needs to get done.”
The International Brotherhood of
Teamsters submitted a resolution to seek shareholder approval for
future severance agreements with senior executives. The Teamster
reading the resolution, Carin Zelenko, noted that executives leaving
the company regularly get huge compensation packages whether or not
they have performed well.
Corporate Accountability
International’s Gigi Kellett said: “Ensuring that people have
access to water is an emerging global crisis. In draining water from
communities for soft drinks and bottled water, Coke is an industry
leader that threatens this very basic human right. The soft drink
giant gets away with these irresponsible and dangerous actions
because of its political and economic clout. Our members are joining
with people around the world to reject Coke’s abuses.”
After the business session, Isdell
took a few questions and comments. Tony Clark of the Polaris
Institute was first. Tony addressed the issue of plastic bottles
used for Coke’s products and Coke’s connection with Dow Chemical
and the plastics industry. He noted that these bottles are made up
of a combination of fossil fuels and toxic chemicals. They get
thrown away and end up in landfills where they seep into the ground
water systems and contribute to greenhouse gases and climate change.
The leeching from the plastic and chemicals back into the water may
create liability issues that the company must address. Tony finished
by calling for the removal of the Dow Chemical representative (J.
Pedro Reinhard) from the board, the need to find a substitute for
the plastic and to, at least, make the bottles of recyclable
materials. It should be noted that the Campaign to Stop Killer Coke
has targeted Reinhard
in Canada.
Karl Flecker, also of the Polaris
Institute, spoke about Coke’s lack of “integrity,” pointing
out that they take potable municipal water and sell a refiltered
product at a price thousands of times higher than the raw water. He
continued that they claim that they use a sophisticated purification
process, reverse osmosis, when the professionals in the field
consider the process so inexpensive that they give it away free and
make money on the filters. Finally, he ridiculed Coke’s recent
Dasani water commercials. “You’re missing the mark, Neville.”
Jim Fassett-Carman of Corporate
Accountability International spoke about the resistance movement in
India against The Coca-Cola Co. He said that Coca-Cola’s practices
are devastating people’s lives in India.
At the end of the day, quite a few
participants were not able to speak, including Ranjit Matthews from
Union Theological Seminary, which a week earlier had made a decision
to ban Coke products from its campus. Also left standing in line at
the microphones were Dave Hancock from New York University and Amy
Bahruth from Rutgers University, two of the nation’s largest
campuses where highly-visible campaigns continue to ban Coca-Cola
products.
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